Press release

Launch activity

Nearly 47% of offenses related to the school bus stop signal are committed by drivers aged 25 to 44, a key target for the Fédération des transporteurs par autobus (FTA)'s awareness campaign. This finding is especially concerning as these drivers are often parents of school-aged children themselves.

As a result, a more direct and impactful approach has been adopted to engage these road users and raise awareness about improving their behavior. Indeed, after three years with the same visual style, the FTA is unveiling a refreshed campaign design aimed at increasing the effectiveness of its school transportation safety awareness efforts.